Predictive Analytics

An oft-used term in consumer goods sales and marketing, personalization can mean many different things to different companies. Watch to learn how these CPGs are defining personalization today.

The relationship will provide Mars with insights and measurement capabilities. Learn more.

Chad Matthews, chief commercial officer for PepsiCo Beverages North America, shares how they're leaning into analytics to steer through today’s pricing intricacies.

How can companies avoid common pitfalls and misalignments with their overall business strategy and objectives? Data analytics can play a pivotal role in effectively utilizing marketing budgets and optimizing marketing spending.

What can you expect from this year’s CGSM? Find out about the inspiring speakers, must-see workshops and networking opportunities on the agenda.

Discover how the end-to-end capability drives significant efficiencies for Nestlé and its channel partners while also delivering vastly improved customer experience and loyalty.

The craft soda brand has a long history of extremely dedicated consumers, and now they’re taking things to new levels through mobile apps and other technology.

Mars is investing in digital twins for its factories around the world after initial trials showed success in improving efficiencies