Predictive Analytics

Since its start in 1905, the Red Wing Shoe Company has held a solid commitment to four basic principles: "We are dedicated to quality, durability, comfort and providing a great value to our customers," says Rick Bawek, CFO, Red Wing Shoe Company.

As a leading manufacturer of vitamins, minerals, and other supplements designed to promote good health, Pharmavite, like other CPG manufacturers, wants to ensure that the right products are on store shelves at the right time.

This month, CGT sat down with Mark Osborn, Chief Solutions Officer for Gelco Information Netwok, to discuss details of Sarbane-Oxley, what it means for CG firms and, most importantly, what they need to do about it.

Companies accept contract compliance breakdowns as a fact of life and have done so for years.

The Crayola brand owner draws on Siebel to brighten trade promotions.

It is common practice for manufacturers and distributors to have access to mountains of promotional and point-of-sale data, but few companies look outside of the box and assume an active role in developing and reshaping technology tools to better fit the information needs of their unique business.

Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day.

CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management.