Predictive Analytics

Companies accept contract compliance breakdowns as a fact of life and have done so for years.

The Crayola brand owner draws on Siebel to brighten trade promotions.

Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated.

It is common practice for manufacturers and distributors to have access to mountains of promotional and point-of-sale data, but few companies look outside of the box and assume an active role in developing and reshaping technology tools to better fit the information needs of their unique business.

Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day.

CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management.

Acosta embarks on a massive CRM project to bolster partner relationships

Count the number of times a technology is mentioned in the press and you will quickly surmise that Radio Frequency Identification (RFID) is the most over-hyped in the industry.