How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition.
Even though Franklin Electronic Publishers Inc. is a world leader in handheld information, having sold more than 32 million electronic books since 1986, the company does not manufacture its own products.
As a leading manufacturer of vitamins, minerals, and other supplements designed to promote good health, Pharmavite, like other CPG manufacturers, wants to ensure that the right products are on store shelves at the right time.
This month, CGT sat down with Mark Osborn, Chief Solutions Officer for Gelco Information Netwok, to discuss details of Sarbane-Oxley, what it means for CG firms and, most importantly, what they need to do about it.
