Managing trade promotions efficiently and effectively can have a significant impact on the bottom line. Find out how PepsiCo integrates its Trade Funds, Trade Claims and Dispute Management to improve revenue, volume, profitability and more.
Today's supply chain is challenged by increasing variability, uncertainty and complexity. There is a need to plan globally to execute locally, but the intricacies are daunting. Find out how Conair and Newell Rubbermaid are tackling the challenge with technology.
A Q&A with Robert F. Byrne of Terra Technology reveals insight for grasping downstream data opportunities, using it at different levels and harnessing its full potential in the supply chain.
It is fair to say that there is universal agreement that we could all do a better job in driving benefit through our strategic investments in IT. Organizations must understand that strategic initiatives require a different recipe for success, an approach that considers the alignment of the organization, an agreed upon definition of success, and engagement of the stakeholders throughout.
Consumer goods manufacturers have invested significant time and money building out a consumer-driven supply network, the centerpiece of which is the DSR. Now, the obvious question is have those investments paid off? Read on to find out the results of a recent survey focused this issue, and learn how ConAgra made the DSR a foundational part of its environment.
New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization
