Predictive Analytics

From Retail Reporting to Retail Execution Management
Virtually every CPG company has engaged into one or more downstream data programs with its core customers. The question is no longer whether to get started or not. It is now whether your company is amongst the industry leaders who are building a sustainable ROI from their investment in retailer data.
ConAgra, Others Pursue ROI from DSR Investments
Consumer goods manufacturers have invested significant time and money building out a consumer-driven supply network, the centerpiece of which is the DSR. Now, the obvious question is have those investments paid off? Read on to find out the results of a recent survey focused this issue, and learn how ConAgra made the DSR a foundational part of its environment.

Hallmark Strengthens Data Warehouse Environment

New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization
10 Obstacles for Trade Spend Effectiveness

Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.
Immaculate Baking Revamps Package Design

To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.
4N Creates Something Completely New

Founded by watchmaker Franois Quentin in 2009, the 4N brand grew from his desire to create a watch unlike any other on the market. Here's how he did it with a little help from Dassault Systemes.
Michael Angelo's Leads with ERP-Enabled Innovation

Michael Angelo's improved its already strong manufacturing capabilities to compete effectively in meeting the consumer-driven demand for good-tasting, quality prepared foods.
Atkins Installs SaaS WMS

The new solution is expected to improve productivity and gain advanced EDI and compliance labeling capabilities.
Integrated Sales and Marketing: It's Time for a True Demand Chain

For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360^o view of the consumer and shopper.
AFS Expands Trade Spend Management Offerings

AFS Technologies announces the acquisitions of Synectics Group Inc. and Answers Systems.

From Retail Reporting to Retail Execution Management

ConAgra, Others Pursue ROI from DSR Investments

Hallmark Strengthens Data Warehouse Environment

10 Obstacles for Trade Spend Effectiveness

Immaculate Baking Revamps Package Design

4N Creates Something Completely New

Michael Angelo's Leads with ERP-Enabled Innovation

Atkins Installs SaaS WMS

Integrated Sales and Marketing: It's Time for a True Demand Chain

AFS Expands Trade Spend Management Offerings