Predictive Analytics

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

Dublin-based Clavis Insight announced a feature that integrates One Click Retail’s Amazon traffic and sales data into Clavis’ 6Ps e-commerce intelligence platform.

Quotient’s Cincinnati-based Ahalogy brand unveiled Ahalogy Muse, an influencer platform that pulls in category trends and influencer data from its network of more than 5,500 premium content creators.

The opportunity to sense and respond to ever-changing shopping behavior comes with the challenge of assimilating new technologies into legacy systems.

Philadelphia-based Curalate is teaming up with Ripple Street, Irvington, New York, to make influencer content shoppable.

Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.

To succeed in a new frontier, CPG companies must embrace new technologies and take ownership of the processes that are needed to stay ahead.

A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process.