Demand Data Analytics

Beauty isn't everything, but that doesn't apply to the 10 companies on this list who continue to try and capitalize on the consumer's desire to look and smell their best.

For the maker of Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted an SaaS solution and benefits become quickly apparent.

There's no doubt that quickly and accurately unlocking insights from retailer data can yield enormous benefits for consumer goods firms. Here, the manufacturer of stationary products, lighters and shavers, explains how it had put an enterprise DSR to good use.

Both retailers and suppliers see the value of data sharing, but there is still a long way to go before benefits are realized. Proving there are exceptions to this rule, Kraft Foods, Delhaize America and Bozzuto's gathered to lend real-world context to the findings of the first annual Shared Data Study. Learn about their winning data sharing programs here.

Doug Sloan, director of Supply Chain Operations for Unilever North America, reveals details of the company's journey to boost its demand sensing and inventory optimization capabilities globally.

One of the first companies to recognize the potential of the supermarket channel for fresh-cut flowers, Sunshine Bouquet will tap Retail Solutions to transform retailer data into actionable insights.

The solution will eventually scale across Hanesbrands' extended value chain, delivering cross-departmental sales insights and analytics to hundreds of business practitioners.

Now is the time to transform the disconnected operational forecasting and financial budgeting exercise into a single, near real-time integrated, business planning process. The resultant operational and financial excellence is a requirement for growth in the 21st century.