The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.
Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.
Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.
The company is among the first planning to use the application for efficiently meeting customer requirements and rapidly developing new products and services.
