CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics and activation platform Shopperception.
E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences.
Tenovos and Stibo Systems partnered to deliver higher levels of quality, efficiency and visibility for organizations managing vast volumes of digital content.
CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.
In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.
The commitment builds on SAS' already strong foundation in AI which includes advanced analytics, machine learning, deep learning, natural language processing and computer vision.
