Consumer Analytics

Less than a quarter of consumers trust ads on social media. What can brands do to ensure they are delivering substance to customers every single time?

Athina Kanioura has been named executive VP and chief strategy and transformation officer of PepsiCo, a new role for the company.  

Tara Simon has joined The Estée Lauder Companies as senior VP, global general manager of its Too Faced brand, marking another move in the beauty company’s series of leadership changes.  

Allen joins IRI from consumer analytics company NPD, where he served as general manager and group president of NPD’s Checkout business.

Hostess offered a preview into its new Innovation Lab, a space constructed to support the consumer goods company’s product innovation efforts amidst today’s significant shifts in consumer behavior.

Blue Ridge partners with California-based data collection platform to provide retail and distribution data collection, forecasting and collaborative planning for manufacturers.

The CVS Media Exchange offers fully managed ad placements across channels, which aims to create more meaningful ways for CPG brands to connect with customers.

The solutions provider is a fully managed omnichannel advertising service that aims to enable consumer brands to fully optimize online retail channels and help drive increased sales.