Consumer Analytics

Ferrara’s ‘Weirdly Awesome’ Throwback Halloween Campaigns Mark Its 1st Gaming & AR Marriage
While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.
Future Retail: Where Do We Go From Here?
In her keynote presentation “Future Retail: Where Do We Go From Here?” Sucharita Kodali, VP, principal analyst, Forrester, gave an insightful overview of retail trends relevant to both retail and brand professionals, citing data throughout. Learn her predictions and recommendations.

Nestle’s Data-Driven and Cognitive Strategy is FAIR at its Foundation

F.A.I.R is part of the framework for Nestle’s data strategy as outlined in an opening keynote session delivered by CIO Filippo Catalano and Chief Data Officer Francesco Marzoni, at Analytics Unite 2020: The Summit for Retail and Consumer Brands.
With E-Com Sales Nearly Doubling, PepsiCo to Get Granular

In reporting a positive third quarter with organic revenue growth of 4.2%, PepsiCo confirmed the company will continue to invest in its digital initiatives to grow and scale its burgeoning e-commerce business.
Sponsored

Why Customer Data Platforms?

Here, we caught up with Treasure Data's CPG Industry Solutions Lead, David McCarty to find out how customer data platforms can help CGs build a foundation for future-proof success.
Virtual Fireside Chat: Making the Most of Consumer Data

Three experts discuss the proper strategic approach to consumer data management as well as the technological prowess that allows CGs to turn data into insight, and insight into action.
RB Teams with Google to Drive Customer Engagement in Digital Transformation

Reckitt Benckiser will leverage Google’s technology to unify its data into a single source of truth and develop new consumer identification, journey and behavior capabilities.
Salesforce Announces Digital 360 for Single Source of Truth

Salesforce announced Digital 360, its new platform that combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions for what’s intended to be a scalable, data-driven, single source of truth for personalizing customer experiences.
General Mills Remains in ‘Early Innings’ in Leveraging Data

General Mills remains committed to continuing its e-commerce momentum.
QuickCheck Launches Employee Ambassador Program with CPG Suppliers

The program is designed to keep employees engaged by making them a key part of the marketing that drives sales.

Ferrara’s ‘Weirdly Awesome’ Throwback Halloween Campaigns Mark Its 1st Gaming & AR Marriage

Future Retail: Where Do We Go From Here?

Nestle’s Data-Driven and Cognitive Strategy is FAIR at its Foundation

With E-Com Sales Nearly Doubling, PepsiCo to Get Granular

Why Customer Data Platforms?

Virtual Fireside Chat: Making the Most of Consumer Data

RB Teams with Google to Drive Customer Engagement in Digital Transformation

Salesforce Announces Digital 360 for Single Source of Truth

General Mills Remains in ‘Early Innings’ in Leveraging Data

QuickCheck Launches Employee Ambassador Program with CPG Suppliers