Increasing competition and the rise of the Internet posed a challenge to Shaklee Corporation's brand and its ability to sustain the relationships that brought it success in its market.
Unveiling new national survey results that show high public interest in energy efficient electronics, retailer Circuit City launches a new Web resource to help consumers adopt "green" strategies.
Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management.
Industry thought leader Keith Peers, vice president, product marketing, CAS, shares notes on customer management and analytics challenges and trends. Plus, up-to-date solution provider listings
Terra Technology CEO Robert F. Byrne will present "State of the Art Forecasting Techniques" at the University of Tennessee Sales Forecasting Management conference.
