Virtual Reality

How Unilever Is Prepping Its Teams For the Metaverse
Ask a consumer goods executive their thoughts on the metaverse, and you’re apt to see either a grin or a grimace — and rarely anything in between.
Chobani Races Into Metaverse Experiment With Roblox Event
Chobani is inviting participants to race through a virtual galaxy that includes Chobani Oatmilk spaceships making deliveries to planets. Winners get leaderboard rankings and rewards such as custom merchandise. Get more details.

3 Things CPG Marketers Can Do Now to Prepare for the Metaverse

Learn more about your customer base and map out their potential evolution in the metaverse.
Doritos and Cheez-It Hype Up Product Launches With Digital Experiences

Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.
The Metaverse As a Piece of Brands' Consumer Engagement Puzzle

The importance of developing a strategy that fosters consumer communities and differentiates between v-commerce and e-commerce.
Tech Transformation Video: Why We Should Stop Calling Everything the Metaverse

Rule No. 1 of the metaverse? Not everything is actually the metaverse.
Tech Transformation Podcast: Forrester Shares the (Real) Future of the Metaverse for Retail

We’re digging into the metaverse and what it might actually mean for retailers and consumer goods.
Degree Hosts World’s First Metaverse Marathon in Support of DE&I Initiatives

Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland.
Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation

Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.
From AR to the Metaverse: Heineken and Eyebobs Embrace Digital Experiences

How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend.

How Unilever Is Prepping Its Teams For the Metaverse

Chobani Races Into Metaverse Experiment With Roblox Event

3 Things CPG Marketers Can Do Now to Prepare for the Metaverse

Doritos and Cheez-It Hype Up Product Launches With Digital Experiences

The Metaverse As a Piece of Brands' Consumer Engagement Puzzle

Tech Transformation Video: Why We Should Stop Calling Everything the Metaverse

Tech Transformation Podcast: Forrester Shares the (Real) Future of the Metaverse for Retail

Degree Hosts World’s First Metaverse Marathon in Support of DE&I Initiatives

Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation

From AR to the Metaverse: Heineken and Eyebobs Embrace Digital Experiences