Artificial Intelligence

An AI hippo developed for Unilever’s U.K.-based Lifebuoy brand is providing personalized lessons in handwashing to kids around the world.

Tea company Tata Consumer Products Limited is optimizing the procurement of raw materials used in its teas and improving planning for the blending process.

Kimberly-Clark’s restructure continues to progress, with its supply chain overhaul set to feature robotics and network optimizations.

In this fireside chat, CGT spoke with Joel Cartwright, industry principal consumer products at Vistex, to explore how AI-powered automation, and the need for robust AI policies, are reshaping the CPG sector.

The Procter & Gamble Company is using automation technology and artificial intelligence to bolster operations across several areas of business, including media, marketing, and production.

Non-alcoholic beverage brand Tost Beverages is running a digital, AI-powered marketing activation to engage consumers during the holiday season.

Business use of generative AI is expected to increase rapidly as a new generation of leaders embraces the technology, according to a study conducted by The Harris Poll for Google.

It’s an AI-centric world heading into 2025, and it should come as no surprise that consumer goods companies will invest heavily in the technology. However, that’s not to say other areas — including digital transformation, customer experience, and composability — aren’t being factored in as key focus areas for CPGs like Mars.