Artificial Intelligence

Winston-Salem, NC-based technology company Inmar has inked an agreement to acquire Collective Bias through its Carolina Promotions Services subsidiary.

Nearly all growth in the consumer goods industry over the next 10 years will be driven by companies that successfully engage directly with consumers. That prediction starkly illustrates the unprecedented disruption that's taking place within the consumer goods industry.

Andy Walter, former VP, Global Commercial Services of The Procter & Gamble Company, has joined Fractal Analytics as a strategic advisor. 

Consumers want to deal directly with brands, and the brands could not be happier. Where do retailers fit in?

Walmart and Dr Pepper Snapple Group confronted the reality of smartphone-wielding shoppers head on by collaborating on a better product content strategy.

Walmart’s vice president of marketing, customer experience Jamie Sohosky discussed the new demands of the retailer's shoppers in an increasingly digital world and how the giant is innovating to meet those needs at a keynote presentation during the recent Path to Purchase Expo.

In many cases, the focus is now on improving returns from one of the industrys most valuable assets: The sales force. We asked StayinFronts Sam Barclay to explain how companies are using a number of performance management strategies and tools to do just that.