Artificial Intelligence

AI-enabled systems will increasingly force alignment across functions — and elevate marketing leaders who can operate as enterprise-wide growth architects, not just brand storytellers.

The company's first chief growth officer will be tasked with overseeing AI initiatives and direct channel performance.

How can brands educate themselves to build a composable infrastructure that supports agentic commerce, managing inventory predictions, personalizing consumer engagement and optimizing business decisions?

Learn who is spearheading the technology architecture for cloud and AI initiatives.

Consumer goods companies face growing complexity in delivering personalized customer experiences. Learn how they can overcome challenges.

The company uses real-time data to inform the end-to-end stages between product development and campaign lifecycle.

The chocolate maker's goal is to build a framework designed to scale innovation faster and more sustainably.

Many companies are hindered by outdated systems and deep-seated data silos that prevent them from leveraging the transformative power of AI.