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Supply Chain & Merchandising

  • Special Report: 2004 Consumer Goods Technology Conference

    A re-cap of the year's must-attend industry event

  • Customer Management

    The Customer Management Award is presented to a consumer goods firm for the successful execution of a sales and/or marketing effort throughout its entire customer base to achieve superior results.

  • The Pulse -- December 2004

    Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.

  • Collaborative Trading Partner

    In an effort to get closer to its customers, optimize its supply chain and become a low-cost supplier, Diageo North America tapped into a collaborative planning, forecasting and replenishment (CPFR) program with its distributors.

  • Power User - December 2004

    In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.

  • Editorial Advisory Board Forum

    Are Mergers Good or Bad for the Consumer Goods Industry?

  • Handling the Holidays

    Meeting demand spikes by utilizing the right tools

  • Between the Lines -- November 2004

    While profitability is the key to the success of any company, it is measured in a variety of ways across different areas.
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