How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition.
In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.
A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase.
