Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. Between the Lines -- March 2004Making sense of POS data, private label competition and other industry-facing issues Customer Management: Playing for Keeps Sony PlayStation empowers its sales force with flexible CRM tools. SMB Market: Switching Gears Cannondale steers toward improved forecasts and customer service. Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands Supply Chain: Under One Roof VF Corp. nears its goal of creating a unified supply chain management infrastructure. Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Who will make headlines in 2004? Count the number of times a technology is mentioned in the press and you will quickly surmise that Radio Frequency Identification (RFID) is the most over-hyped in the industry. Collaboration: Opening the Lines of Communication Acosta embarks on a massive CRM project to bolster partner relationships On the fast track Cutter & Buck sees explosive growth through a shift in business strategy First Previous 683 684 685 686 687 Next Last
