The Pulse -- May 2004Cheez-It Gets a New Twist Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. Insight: Competitive Edge A new method to examine IT budgets and spending Keep It Clean Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). Opportunity Knocks How to transform business challenges into valuable prospects Supply Chain: Under One Roof VF Corp. nears its goal of creating a unified supply chain management infrastructure. Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Who will make headlines in 2004? Count the number of times a technology is mentioned in the press and you will quickly surmise that Radio Frequency Identification (RFID) is the most over-hyped in the industry. Collaboration: Opening the Lines of Communication Acosta embarks on a massive CRM project to bolster partner relationships First Previous 686 687 688 689 690 Next Last