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Supply Chain & Merchandising

  • Taking the Lead

    Even though Franklin Electronic Publishers Inc. is a world leader in handheld information, having sold more than 32 million electronic books since 1986, the company does not manufacture its own products.
  • Mining the Value of Metrics

    Mining theValue of Metrics: Home Interiors & Gifts finds a better way to track sales performance
  • A Matter of Speaking

    Pernod SA, the French division of Groupe Pernod-Ricard, manufactures the spirits Pastis 51 (the country's third-ranking brand of aperitifs), Pernod, Suze, Soho and Cafe de Paris, and distributes Groupe Pernod-Ricard brands including Seagram's Gin, Martell, Aberlour and Havana Club.
  • Increasing Innovation

    TAL Apparel unbuttons a product management tool to keep its customers on the cutting edge of fashion
  • Special Report - September 2004

    How to manage disparate touch points on the back end of business with the smorgasbord of customer touch points available today, riding the rapids of data synchronization can seem like a tricky proposition.
  • Finishing Touch

    Beech-Nut dishes up the perfect launch
  • Between the Lines -- September 2004

    In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.
  • Striving for Synergy

    Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth
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