Supply Chain & Merchandising

The Meow Mix Company Tackles Spend with Trade Management Tool

2005 Consumer Goods Technology Conference
Re-visiting this year's must-attend industry event

Following the launch of Lee1889.com in May 2005, Lee Jeans continues to push its aggressive e-commerce strategy.

How to establish an effective trade promotion analysis process

Gillette streamlines its go-to-market strategy with Project Enable

In 2004, the Kimberly-Clark Corporation developed a five-year RFID Strategic Applications plan that focuses on key strategic applications choices that would utilize RFID to deliver new value to both its customer and to Kimberly-Clark.

The Key to Mid- Market expansion
New research indicates that ERP consolidation is the catalyst for growth

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.