Supply Chain & Merchandising

The Meow Mix Company Tackles Spend with Trade Management Tool

2005 Consumer Goods Technology Conference
Re-visiting this year's must-attend industry event

Following the launch of Lee1889.com in May 2005, Lee Jeans continues to push its aggressive e-commerce strategy.

How to establish an effective trade promotion analysis process

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

Consumer durables giant LG Electronics India Ltd (LGEIL) expects to reduce overhead costs by at least $3.5 million annually now that its Oracle Enterprise Resource Planning 'E-Business Suite' implementation is compete.

Today's sales reps must contend with more product offerings and variables than ever when determining which products to stock and order.

According to the 2005 Consumer Goods/Retail Shared Strategy Study from CGT, RIS News and Forrester Research, 75 percent of retailers indicate they are now working with trading partners on demand planning and forecasting efforts.