Supply Chain & Merchandising

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards, which formally recognize those suppliers that excelled at helping 7-Eleven meet its convenience customers' changing needs through team merchandising, demandchain solutions, cost of goods, category management and contributing to creative advertising and promotional programs.

Retailers are challenged to be ever more responsive to consumer demand. Strategies, like customer-centricity and multi-channel convergence, put pressure on instore inventory, which then pressures the consumer goods supply chain to perform flawlessly.