Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data.
Elmer's Products Inc. -- which produces perhaps the most well known line of consumer adhesives --will deploy Kewill Flagship, an enterprise class, multi-carrier shipping management system, to extend the organization's distribution capability.
This month, Executive Editor Kara Romanow catches up with Mike Mastroianni, Vice President North American Planning, Reliability & Operations for The Campbell Soup Company.
Irene Rosenfeld, chairman and CEO of Kraft Foods Inc., recently highlighted the solid progress the company has made during the first six months of executing its long-term growth strategy.
