ConAgras Senior Director of Continuous Improvement candidly reveals details behind the strategy and deployment of a large-scale Overall Equipment Effectiveness (OEE) roll out. Today, OEE serves the company as a central business performance metric to help evaluate opportunities in sourcing, supply planning optimization and distribution network improvements as well as in capital equipment and product innovation initiatives.
Following the successful launch of Starbucks K-Cup packs into food, drug, mass and club channels last November, K-Cup packs will now be available to the millions of customers who visit Starbucks stores every week.
Along with the naming announcement, Sara Lee revealed its strategy for its North American foods business, Hillshire Brands Company, which emphasized new product development, marketing investment and disciplined cost control.
This transformational acquisition is expected to position Smart Balance as a leader in the gluten-free category, accelerate its growth rate, and further diversify its mix toward high-growth natural brands.
Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.
