A surprising twist in the sale of Pringles hit this morning when Diamond Foods Inc. called off its planned acquisition of Procter & Gamble's popular brand. But Pringles wont be homeless for long as The Kellogg Company swept in this morning to state its claim on the world's second largest player in savory snacks.
The acquisition further extends IBMs Smarter Commerce initiative by adding cloud-based software to help companies drive profitability through measurable pricing, promotion, and assortment planning.
Deckers recognized an immediate increase in customer engagement upon switching to Demandware, including a 14 percent increase in conversion on UGGAustralia.com in the first week.