Prior to joining PepsiCo, Debra Crew worked for companies such as Mars, Inc., Kraft Foods, and Nestle. As part of the new structure, the company will name new leaders at Gatorade and Western Europe in the coming weeks.
According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.
Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.
Across a multi-billion dollar business in North America alone, millions of dollars of economic value are being delivered to the business through a co-managed IT service delivery model, based on monitoring key business KPIs, and impacting them with specific-value driven interventions.
The Coca-Cola Company will organize around three major operating businesses: Coca-Cola International, Coca-Cola Americas and Bottling Investments Group.
