Under a comprehensive strategic plan, five core brands Hersheys, Reeses, Hersheys Kisses, Jolly Rancher and Ice Breakers will become global cornerstones.
Dave Woodard is expected to lead Heinz North America to new levels of success by leveraging his proven expertise in marketing and innovation, and his keen understanding of consumer behavior.
Focusing on store-level data enables CG companies to win in modern retail. Here, a member of Procter & Gambles Retailer Connect Program candidly reveals how the company is using POS data to identify out-of-stock/zero sales incidents and then act in store to fix those opportunities and drive sales.
HP services and technology are being implemented to help Procter & Gamblekeep products moving on time, from production to shoppers carts in the retail store.
A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.
ConAgras Senior Director of Continuous Improvement candidly reveals details behind the strategy and deployment of a large-scale Overall Equipment Effectiveness (OEE) roll out. Today, OEE serves the company as a central business performance metric to help evaluate opportunities in sourcing, supply planning optimization and distribution network improvements as well as in capital equipment and product innovation initiatives.
