Supply Chain Management

Smart Balance, the makers of low fat, heart healthy buttery spreads and other foods, along with Alacer Corporation, a world leader in Vitamin C Technology; Kettle Foods, the maker of all natural, hand-cooked Kettle brand potato chips; and Quaker Maid Meats, a provider of frozen sandwich steaks and other frozen meat products, have set plans in motion to enhance their trade promotion management strategies this month.

PepsiCo's North American truckload network includes all inbound and outbound truckload shipments for Quaker, Tropicana, Gatorade, Frito-Lay North America and Pepsi Cola North America, consisting of 8,000 lanes of traffic and a multi-million dollar spend.