Smart Balance and Others Advance TPM Programs
Smart Balance, the makers of low fat, heart healthy buttery spreads and other foods, along with Alacer Corporation, a world leader in Vitamin C Technology; Kettle Foods, the maker of all natural, hand-cooked Kettle brand potato chips; and Quaker Maid Meats, a provider of frozen sandwich steaks and other frozen meat products, have set plans in motion to enhance their trade promotion management strategies this month. These companies recently made MEI their TPM solution provider of choice and will be up and running on the hosted Troubadour solution in three to six months. In the summer, MEI announced the addition of five new client partners, all of which have been implemented and are live.