When the annual Rose Parade makes its 128th procession down the streets of Pasadena, CA, on Jan. 2, the Ragú brand will be celebrating the kickoff of its 80th anniversary with a float in the parade entitled "Simmered in Tradition."
Diageo, General Mills, Hain Celestial, Hormel Foods, Kellogg, PepsiCo, and WhiteWave Foods are participants in the AgWater Challenge, a collaborative initiative.
The goal is to overhaul its product portfolio by offering healthier food and beverage choices, reduce its environmental impact and empower people around the world.