Forecasting

Gillette streamlines its go-to-market strategy with Project Enable

The Meow Mix Company Tackles Spend with Trade Management Tool

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

According to the 2005 Consumer Goods/Retail Shared Strategy Study from CGT, RIS News and Forrester Research, 75 percent of retailers indicate they are now working with trading partners on demand planning and forecasting efforts.

Wells Lamont Corp. faces several key challenges in demand planning and forecasting: a high percentage of new items in its product line every year, significant promotional activity, substantial SKU changes in customer programs each season, and a heavy reliance on business intelligence from sales, marketing and customer data for its forecasting.

When Mother Nature plays a substantial role in meeting your production plans, gaining a high level of visibility into what was produced becomes that much more important.

Recent research of best practices leads AMR Research to synthesize the nine winning Demand Driven Supply Network behaviors that are key in driving a business transformation.

How to find and choose the right information to accurately drive price optimization