Forecasting

The supply chain is a critical and influential component of your overall business strategy -- typically impacting 75 percent of operating results.

Even though the growth of supply chain software has cooled significantly since the hey day of the explosive growth seen in 2000, there is still a huge opportunity for vendors to adjust offerings to better suit the needs of clients, according to a 2004 AMR Research report.

At 135-years-old, the Campbell Soup Company brings in nearly $7 billion in annual sales and touts more than 20 market-leading brands from a diverse product portfolio, which includes everything from the familiar red and white cans to Pepperidge Farm bakery to Godiva chocolate.

In an effort to get closer to its customers, optimize its supply chain and become a low-cost supplier, Diageo North America tapped into a collaborative planning, forecasting and replenishment (CPFR) program with its distributors.

In 1869 Dr. Thomas Bramwell Welch inadvertently gave birth to Welch Foods Inc. while discovering the method to make communion wine from unfermented grapes.

According to AMR Research, trade funds investments can account for 15 percent of a consumer goods (CG) company's revenue, and the total spent on advertising, marketing and promotions by CG companies is an estimated $250 billion annually.

The Customer Management Award is presented to a consumer goods firm for the successful execution of a sales and/or marketing effort throughout its entire customer base to achieve superior results.

Technology vendors and consultants have made Radio Frequency Identification (RFID) overly complex and confusing.