Demand Forecasting

2005 Consumer Goods Technology Conference
Re-visiting this year's must-attend industry event

How to establish an effective trade promotion analysis process

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

Today's sales reps must contend with more product offerings and variables than ever when determining which products to stock and order.

Wells Lamont Corp. faces several key challenges in demand planning and forecasting: a high percentage of new items in its product line every year, significant promotional activity, substantial SKU changes in customer programs each season, and a heavy reliance on business intelligence from sales, marketing and customer data for its forecasting.

Recent research of best practices leads AMR Research to synthesize the nine winning Demand Driven Supply Network behaviors that are key in driving a business transformation.

How to maximize trade funds investments with advanced analytics

As of this writing, much ink is being spilled over Oracle's acquisition of Siebel for $5.9 billion.