With roots 50-years deep, Murray Feiss Industries is an award-winning, lighting, occasional furniture and decorative accessory company that operates two divisions, each with a totally different business concept.
Technology that helps consumer goods (CG) manufacturers manage promotions and get a clearer picture of consumers who use their products are the hot CRM items of the moment, say analysts, who also predict expanding investment in CRM technology by CG companies in 2005.
In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.
