Demand Forecasting

Pernod SA, the French division of Groupe Pernod-Ricard, manufactures the spirits Pastis 51 (the country's third-ranking brand of aperitifs), Pernod, Suze, Soho and Cafe de Paris, and distributes Groupe Pernod-Ricard brands including Seagram's Gin, Martell, Aberlour and Havana Club.

Mining theValue of Metrics: Home Interiors & Gifts finds a better way to track sales performance

Even though Franklin Electronic Publishers Inc. is a world leader in handheld information, having sold more than 32 million electronic books since 1986, the company does not manufacture its own products.

As a leading manufacturer of vitamins, minerals, and other supplements designed to promote good health, Pharmavite, like other CPG manufacturers, wants to ensure that the right products are on store shelves at the right time.

Companies accept contract compliance breakdowns as a fact of life and have done so for years.

It is common practice for manufacturers and distributors to have access to mountains of promotional and point-of-sale data, but few companies look outside of the box and assume an active role in developing and reshaping technology tools to better fit the information needs of their unique business.

CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management.

How to transform business challenges into valuable prospects