Demand Forecasting

Learn how the Coach and Stuart Weitzman parent is leveraging consumer data through the full value chain, embedding data into day-to-day decision making, while Kate Spade is contributing to change by giving its products a second life.

The home products company is investing in its trade promotion planning and pricing capabilities in a bid to better navigate today’s retail volatility. 

Over the past few years, retailers have embraced and prioritized deeper data capabilities, enabling opportunities for retailer / CPG collaboration in the year ahead that were simply not possible in years past.

How successful are companies across multiple industries as they look to achieve resiliency? The majority is failing, but can make these changes to shift toward success.

Join us on May 3-5 to celebrate 10 years’ worth of high-value education and networking; can’t-miss, expert-packed sessions; and plenty of opportunities to toast the enormous achievements across both the retail and consumer goods industries over the past several years.

In this transcript of CGT’s latest webinar, Tom Madrecki of the Consumer Brands Association, and Lindsey Peters of Celonis discuss innovative strategies supply chain professionals can employ to bolster resilience, build stronger networks, and meet future demand.

Trade promotions remain somewhat of a black hole, and CPGs cannot always gauge their effectiveness due to a lack of transparency on their impact on sales and profitability. Learn how TPx has evolved and how CGs can build advanced analytics — and the necessary teams — to maximize their promotions’ effectiveness.

In this conversation with CGT, TELUS' Robert Baldwin outlines some of the evolving trends to watch in TPx, while exploring some of the commonly-held beliefs around analytics, data harmonization, and trade services.