Demand Forecasting

While both retailers and CPGs must contend with a completely unpredictable supply chain, inflation fears and pandemic fatigue for the foreseeable future, CPGs also face the added challenge of having limited influence over shelf allocation in stores. Learn more.

Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies across the enterprise.