Sales & Marketing

GNC is continuing to invest in its omnichannel and membership efforts, having recently renewed a partnership that will grant the company access to data-driven insights and predictive analytics.

Consumer goods company P&G has stepped up its collaborative commerce strategy, moving forward with slashing SKUs, and now communicating the benefits of this approach by leveraging retailer shelf set data.

The German consumer goods company has named Philipp Schaffer its new corporate senior VP and regional head of Henkel Consumer Brands, North America.

Learn why it’s critical to identify the metrics of innovation that measure concrete performance improvements.

Throughout the CPG industry, businesses are experimenting with powerful applications of AI to enhance operations such as research and development, quality assurance, and customer engagement.

Learn how beauty companies are evaluating the best use of generative AI across a broad range of use cases for advertising and marketing.

Spirits company Pernod Ricard named Colin Kavanagh to the role, which focuses on consumer-centric and digital transformation.

Kris Licht is taking on the role of CEO at Reckitt beginning October 1, replacing Nicandro Durante, who has held the position since October 2022.