Sales & Marketing

In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.

The nation's largest distributor for Anheuser-Busch has deployed an Internet-based solution to better track its promotional signs processing and production.

The pilot aims to deliver a reduction in out of stock products, improved compliance by retailers and, as a result, improved product sales.

J & J Snack Foods Corp. entered into an agreement to acquire the frozen handheld business of ConAgra Foods for an undisclosed price.

Based on the remarkable success and feedback in 2010, Huggies has already expanded a global adaptation of the program.

The two companies are will continue to deliver family entertainment with the addition of five more movies to the Family Movie Night initiative in 2011.