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Sales & Marketing

  • Barilla Selects Microsoft Cloud Platform for Productivity

    With more than 13,000 employees around the world, a need arose for the company to profoundly evolve the way Barilla people communicate, collaborate and interact.

  • ConAgra to Acquire Ralcorp for $4.95B

    The transaction creates one of the largest packaged food companies in North America, with sales of approximately $18 billion annually. It will also position ConAgra Foods as the largest private label packaged food business in North America, with combined private label sales of approximately $4.5 billion.

  • Coty Gains Regional VP from L'Oreal

    Coty Inc. announced the appointment of Marc Rey as president, Coty Prestige U.S., and regional vice president, Coty Prestige, North America, starting Jan. 2, 2013.

  • Amazon Marketplace Named Largest Counterfeit Outlet

    In advance of the biggest online shopping day of the year, the Consumer Fraud Center issued its annual Cyber Monday Shopping Alert to warn consumers of the growing use by cyber criminals of legitimate web sites such as Amazon Marketplace to sell illegal or counterfeit goods.

  • Nestl Waters N.A. Appoints New President and CEO

    Current Nestl Waters North America Inc. President and Chief Executive Officer, Kim Jeffery, plans to step down after 20 years, and 34 years with the company, to assume a non-executive Chairman position.

  • 80% of Retailers to be Affected by Showrooming

    Brick and mortar retailers are painfully aware of the impact of showrooming the act of consumers using their mobile phones in-store to compare prices with competing retailers on their bottom line. However, only 10 percent of retailers have strategies in place to combat showrooming.

  • Hostess Closes for Good, Liquidates Assets

    Hostess Brands, Inc. has been forced by a Bakers Union strike to shut down all operations and sell all company assets. But with high brand recognition, it's expected that other companies may be interested in keeping products, like Twinkies and Ding Dongs, alive.

  • Kimberly-Clark Sets Digital Marketing Program Record

    A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.
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