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Sales & Marketing

  • Lancome Expands Online Experience

    Just in time for the holidays, Lancme has launched its new mobile and tablet storefronts providing a consistent brand experience wherever their consumer chooses to engage.
  • Unilever Signs 5-Year Business Process Outsourcing Contract

    Accenture will provide Unilever with HR business process outsourcing services that benefit more than 130,000 Unilever employees in more than 100 countries and introduce a series of service improvements focused on enhancing the user experience.
  • 2012 Top 100: The Consumer Goods Registry

    For the first time in a long time, this year's listing of the top 100 public consumer goods companies tells more good news than bad. The majority of companies realized modest revenue growth despite ongoing economic challenges; and some categories, like Food and Apparel, posted sales gains across the board. Read on to find out how your company, your partners and/or your competitors performed by comparison.
  • 2012 Top 100: Beverages

    Merger and acquisitions continue to transform the beverage list year after year, but growth remains steady for the majority. Look back at how the major beverage leaders grew market share in 2011.
  • 2012 Top 100: Toys/Games

    Children are perhaps the most fickle of all consumers. Find out which toy companies stayed on the "hot" list in 2011 and which ones are losing the popularity contest.
  • Growth in Uncertain Times

    Mark Osborn of SAP details innovative ways in which consumer goods companies can capitalize on new market opportunities.
  • 2012 Top 100: Packaged Goods

    No. 1 player P&G made progress toward its purpose-inspired growth strategy, while Unilever reported gains in its transformation to a sustainable growth company. Most of the companies on this list followed their lead with modest sales gains in 2011.
  • 2012 Top 100: Health & Beauty Aids

    Apparently, beauty is everything; at least to these companies and their loyal consumers. This market posted growth across the board with innovative health and beauty products and business strategies.
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