Serving a consumer market can be tricky and a bit frustrating at times. Just when you think you are on top of the hottest trend, its over, and three hotter trends have popped up in its place. Consumer goods companies that understand these 10 crucial consumer trends will have plenty of opportunity to profit before they slip away.
BluePrint, a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices and juice beverages, generated approximately $20 million in sales in calendar year 2012.
The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?
Kraft Foods Group, Inc. has revved up its innovation pipeline to bring more than 40 exciting foods and beverages to the table. This is the first comprehensive new products launch since Kraft became an independent public company in October.
