In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
The candidate has served as executive vice president and chief marketing officer of Safeway, since 2008, where she oversees the company's marketing, merchandising, manufacturing and distribution organizations.
Graco introduces its first jogger, the versatile Graco modes click connect travel system and the all-new glider family of swings, inspired by consumer insights.
The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love."
Newly appointed President and CEO, Allen L. Shiver, notes that Flowers will remain focused on strengthening its number two position in the U.S. fresh baked foods market.
