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Sales & Marketing

  • How CPGs Can Differentiate through Digital Content

    In the midst of private label popularity, limited brand loyalty, and increasing sales of items along grocers outside walls, like fresh produce, consumer goods brands face an ultimatum: develop strategies to stand out or risk losing sales.

  • WD-40 Unveils Latest Innovation

    WD-40 Company develops the Telescoping Marksman Spout product for its 3-IN-ONE multi-purpose oil.

  • Mars Incorporated President to Retire

    The company announces that Grant F. Reid, current Global President of Mars Chocolate, has been named by the Mars Board of Directors to take over the Office of the President on January 2, 2015.

  • Nestle Opens China Institute for Food Safety

    The support will include early management of food safety issues and collaboration with local universities, research institutes and government agencies on food safety issues.

  • PepsiCo Kicks Off Major Global Marketing Initiative

    Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together.

  • Starbucks and its CEO Recognized for Leadership

    Starbucks is named one of the worlds most ethical companies, while Howard Schultz is honored as one of the "worlds greatest leaders" and earns a top-10 spot on an employee-rated survey of executives.

  • Hillshire Brands Inks BPO Deal

    Under the terms of the agreement, Genpact Limited will help Hillshire Brands transform and run its finance and accounting (F&A) operations.

  • Brian Atwood Partners with Steve Madden

    The partnership leverages Steve Madden's global brand building expertise, strategic vision and relationships to collaborate with Atwood on the design, production, marketing and distribution of B Brian Atwood footwear and handbags.
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