Sales & Marketing

The acquisition is part of Diageos strategy of creating a collection of distinctive tequilas to appeal to a wide range of consumers.

Morton Salt is refreshing its brand this year by updating its logo and introducing a new packaging design system, and is also marking this milestone year with the first of many new product innovations to come.

Prior to LeapFrog, the candidate spent eight years with Disney Interactive Media Group, focusing on content marketing, social media, consumer insights and ongoing analytics.

Lucky Charms cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years.

The GS1 US Data Hub can help users validate their internal information against the GS1 US Company Prefix database and provides a trusted source of standardized GS1 US data.

CGT's readers rank the top third-party providers of strategic and tactical consulting services.

Based on extensive surveys of leading CPG companies, a new GMA report looks at how much money companies are spending on IT and how aggressively they are adopting new technologies. Surprisingly, a large proportion of companies are following a less-than-optimal approach in their information technology strategies.

Consumer confidence was a bit manic in 2012, hitting a five-year high in November and then dropping again in December as consumers doubted an end to the fiscal cliff. The impact of this uncertainty plays out in the results of this annual listing of the top-performing public consumer goods companies.