Sales & Marketing

It is the first time in the brands 75-year history that each and every Nescaf product will share the same visual identity and use the same new slogan: It all starts with a Nescaf.

Within 24 hours of identifying its one-millionth Facebook fan, mike's hard lemonade created a new logo and packaging, updated its website, Facebook and Twitter properties to reflect the new name.

Reenie Benziger will be responsible for the creation and production of all NIKE apparel product globally.

The Consumer Goods Forum Board of Directors agrees to new strategic milestones to help ensure the wellbeing of consumers.

When consumer packaged goods companies attempt to optimize trade spend and undertake transformation programs, they often attempt too much or too little and subsequently fail to meet their goals.

I recently had the privilege of moderating a share group meeting with some of todays top executives at the CGT Sales & Marketing Summit. The Downstream Data Share group meets quarterly, bringing together some of the industrys top CPG executives in an open forum to discuss and debate data usage and insightful actions that are needed in the enterprise. Top on the agenda was in-store execution and ensuring that strategy is being executed properly and consistently at the store level.

ToolBox Solutions will develop further enhancements and features to Diageos reporting solution, collaboratively developed by Diageo and ToolBox in 2013.

Baptista's is the manufacturer of the fast-growing Snack Factory Pretzel Crisps brand and has unique capabilities consistent with the strategic plans of Snyder's-Lance.