Sales & Marketing

The acquisition of Orchard House Foods Limited is expected to expand its fraud and beverage product offerings in the United Kingdom.

Recognizing weak identical-store sales and a growing competition in the Northeast, Ahold USA turned to Copernicus Marketing Consulting & Research in December of 2014 to launch a market-based segmentation project. 

Zero-based budgeting is lately all the rage in consumer goods. Instead of assuming every departments budget should be exactly the same as it was last period plus or minus some incremental adjustments, the default assumption is that each department should budget for everything that they invest in from a zero base.One example of where this philosophy should be applied is in trade promotions.

The executive appointments are designed to position the company for continued growth and support the company's long-term succession planning.

The new module helps to enable consumer goods companies to create unique sales pitches for use in StayinFront PitchBook.

Stephen Quinn, who has been Walmarts marketing chief since 2007, will retire in January. Find out which Target exec Walmart has hired to replace its marketing chief.

Fortune's Most Powerful Women list boasts one trillion dollars in stock market value this year. That's what the 27 CEOs on the list control. Here, CGT shines a spotlight on the consumer goods executives that made the 2015 list, which includes executives from PepsiCo, Mondelez, Campbell's, J&J, P&G and more.

Leatherman Tool Group decided to adopt the HighJump TrueCommerce EDI solution, simultaneously with a new ERP system, experiencing a 75 percent reduction in EDI spend compared to the same period last year.