Thought leaders from Prevedere and Microsoft examine the need for consumer goods companies to combine global data with cognitive computing to gain a holistic, more accurate view of future product demand.
Houston-based IndoorMedia, a nationwide register receipt producer and distributor of receipt-based advertising and promotion programs, has joined the Nielsen Connected Partner Program.
The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.
Sandeep Dadlani, chief digital officer at Mars Inc., discusses the role that tech start-ups can play in driving innovation at the recent Retail and Consumer Goods Analytics Summit.
Currently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories.
