KitchenAid Uses AI to Grow Social EngagementThe appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools. HelloFresh Moves into Ahold SupermarketsFor the first time, HelloFresh meal kits will be available at retail via 600 Giant Food and Stop & Shop locations. Tarte Cosmetics Tries a Digital Makeover The makeup brand is working to enhance consumer engagement on its redesigned international e-commerce websites. Sales & Marketing Study 2018: Data & Analytics Going Deeper with the Data: Analytics capabilities have become the lifeblood of engagement Sales & Marketing Study 2018: Progress Report ‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change Sales & Marketing Study 2018: Trade Promotion Management Working Off the Same Page: Companies are inching toward aligned commercial spending across silos Sales & Marketing Study 2018: Organization Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together Huggies Offers 'Made By You' Diapers The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates. Sales & Marketing Study 2018: Consumer Engagement Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce Sales & Marketing Study 2018: New Product Development A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development First Previous 309 310 311 312 313 Next Last
