A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.
The partnership supports Symphony RetailAI’s merchandising initiative, allowing retailers to identify, design and test category/store layouts in an AI virtual environment.
The industry veteran will help attendees of the 16th annual Consumer Goods Sales & Marketing Summit understand how to leverage emerging technologies to prepare for whatever is coming next.
However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?
Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.
