AI is changing the game in demand forecasting because it has the ability to synthesize disparate forecasts and demand-driving factors into a more accurate view.
QR codes enable CG brands to engage in-store customers digitally and collect valuable insights from their target audience. Here’s why they're an essential tool in any post-pandemic first-party data collection strategy.
Sharing insight at “Preparing for the Future Consumer,” the global SVP will explore upcoming consumer behavior shifts and detail how retail and consumer goods companies can best ready for them.