The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
Staying one step ahead of consumers is both a puzzle and a priority for most of today’s consumer goods companies, but there happens to be a timeless recipe for success.
Facteus has teamed with 1010data in a partnership expected to bring deeper insights surrounding transaction data for consumer goods and retail companies.
The ice cream company, which includes such names as FatBoy, Jolly Llama and ChurnBaby brands in its portfolio, was founded in 1925 and is based in Cache Valley, Utah.
While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.
Get insight from The Coca-Cola Company’s former chief procurement officer on the top three things consumer goods leaders are prioritizing, including how companies like Richemont and Allbirds are navigating toward success and how to rethink your approach to talent recruitment.
